Research has found that when adults go shopping with friends they like to spend more time in stores and even spend more money. But does this also count for teens? Or are there more negative than positive elements with “co-shopping”?Retailers don’t often see the advantages of teenagers, who come to the mall in group. They are scared that those teens, who hang out at the mall, will scare the other customers away.
They think that those groups will cause trouble or are more likely to shoplift (as Angelie told in her blog).
But that’s not entirely true. Teens who love to shop with friends spend more money with those friends than they do alone. They’re not likely to cause any trouble or to shoplift in front of their friends.
I agree with that, because when I go shopping with friends I’m enjoying myself more than when I have to do this on my own. And for that reason I can admit that I spend more money when I go shopping with friends. But that’s maybe just because I’m a boy.
Retailers should even encourage teens to shop with friends, perhaps by “bring a friend with you” promotions or to think of ways to deliver better information to teen consumers.
Martijn Schelstraete
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