I have found an article about the shopping behaviour of teenagers from different regions and different ages. Sixty teenage girls and one boy responded to the notice, on the Washington Post Website, looking for volunteers to shop. It’s clear that shopping is a girl’s thing.

This article obviously shows the peer pressure in teen shopping. Teenage girls do mind what their parents might think of their clothes, but what their peers think is even more important so they call their friends for some advice while shopping. The purchasing power of teenagers is enormous, but for retailers they are a dangerous public, because this season your brand might be ‘cool’, but next season it might be out.

Teenage girls are very sensitive to prices. When a price is too high, they take it as a personal insult. Of course they like shopping with their parents because their wallet is fatter.

source:

http://www.washingtonpost.com/wp-dyn/content/article/2007/06/03/AR2007060300964.html

Jolien Sichien