Teen shopping

Hello everyone

I found a good survey for our topic “peer pressure in teen shopping”. I think this is a useful survey because it contains a lot of graphs and conclusions about teen shopping.

The study results that teenagers spend a lot of time at the mall, this is not only a place for shopping but also for eating and socializing with their friends.  Having fun with their friends is very important for them.

Teenagers are also influenced by advertising. Most of them have positive reactions on it, they find it’s “fun to look at”.  The result is that 58% of the teenagers choose the products they see on TV, posters, promotional events,… .

There is also a gender difference : girls like to shop for clothes while boys prefer to buy CD’s, DVD’s and games. When teenagers visit the mall, they spend an average of 75 dollars.

We can conclude that because teenagers prefer to shop with their friends, they are influenced by peer pressure in what they buy.

Angelie Vancoillie

(Source: http://www.scarborough.com/press_releases/Mall%20Free%20Study%20FINAL%206.18.09.pdf)